All work

RECREATION / FIREARMS

Alderlock Range
& Museum.

An independent redesign concept for Alderlock Range & Museum exploring a bold, immersive way to present their shooting, military history, paintball, motorsports, and other experiences while making key information easier for visitors to find.

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Alderlock Range & Museum website redesign concept shown on a laptop

  • Website Design

    Layout, typography &
    visual style

  • Content Structure

    Clear, organized information

  • User Experience

    Navigation & contact flow.

Independent redesign concept

Alderlock Range & Museum featured experience section — redesign concept

Context

A legendary shooting
destination needed a digital
experience to match

Alderlock Range & Museum is one of Colorado's most unique destinations, offering a shooting range, military museum, paintball, classes, and more. Their
previous website didn't capture the scale of the experience, made it
difficult to find key information, and didn't fully showcase what makes
Alderlock Range & Museum different.

Three key changes

What changed, and why.

Focused improvements that make the business easier to
understand, more trustworthy, and simpler to contact.

01
Redesigned Alderlock homepage hero with Plan Your Visit calls to action

Hierarchy rebuilt around the decision

We redesigned the homepage to immediately
communicate what Alderlock Range & Museum offers, with clear visual hierarchy, bold messaging, and prominent “Plan Your Visit” CTAs above the fold.

02
Alderlock experience categories, featured collection and why-Alderlock trust section

Trust signals made specific

We highlighted key differentiators like no
membership required, range distances, event
details, and museum tours — giving visitors real
reasons to choose Alderlock Range & Museum.

03
Alderlock visit schedule and plan-your-visit sections

A clearer, more credible user
experience

We introduced a dedicated schedule system,
improved service/category navigation, and made
key information like hours, pricing, and location
easy to find.

Design notes

  • Dark, high-contrast visual
    design to match the brand's
    identity.
  • Clear navigation for all service
    categories.
  • Mobile-first responsive design
    for on-the-go visitors.

Solid Core's role

  • Website design and redesign
    — independent studio.
  • Use of real imagery to
    showcase the experience.
  • Prominent CTAs for planning a
    visit and viewing the schedule.

Scope

  • Design direction and page
    architecture.
  • Copy editing and handover-
    ready files.
  • Development quoted
    separately when agreed.

Have a project in mind?

Let’s create a clear digital experience that helps your business stand out.

Let’s talk